 |
Newbie Project: The Double Landing Page
I decided to go with this project for two reasons. The first is that I’m actually doing right now and secondly, I think it is complimentary of last weeks project. This is considered more of a housekeeping job for me, but it will probably be new to you.
Basically, when I decide to promote a new product, I make a landing page. It doesn’t matter what kind it is, just as long as the intent is to sell. I typically write 10 articles to send traffic to that page. If I make a sale within the 10 articles, I’ll continue promoting. If I don’t, I’ll leave the landing page up and just not actively promote it anymore. What happens to me is that I get busy. I don’t get around to making all the infrastructure (virtual real estate talk) that I should be. Infrastructure would be pages on my website. Forcing Non-Interested Traffic to Sponsor is Stupid I think we can all agree that sending traffic to a sponsor that it really isn’t interested in, is sort stupid and waste. That is what it is like to have a single landing page. Basically, you force the surfer to exit or click to the sponsor. Obviously, for the best conversions, we want people to click to a sponsor because they’re interested, they’re intrigued, etc. No Thanks, I’m Not Interested At the bottom of the page, you’re going to have that. It’s going to link to a Full Page Ad (FPA). There is no difference between a landing page and a FPA. The only difference is traffic “lands” on the landing page. This is dirty sub directory stuff. You always put a user through an FPA when you send them to legit content. Obviously, you wouldn’t do that to bloggers. But someone that lands on a subdirectory landing page is all good. Let’s say you were just sending them back to your blog on the root directory. Don’t just link to the blog, send them through a FPA first. And the FPA works the same way too “No thanks” at the bottom. Obviously the more you advertise to them, the more likely they’ll buy. Here’s the deal though, the FPA has to be targeted to the traffic AND also different. That could mean a different product or, from last weeks project, a new theme. That’s all I’m asking you to do. I’m not sending traffic back to the root of my site or too a blog because I’d have 100’s of mysql databases and I’m not going there. I’m just making a hub that links to rewritten articles, with related ads around them. That’s all I’m doing. To sum everything up, here’s how it goes. Traffic comes from another site and lands on the landing page. The surfer views the page. At the bottom you’ll have no thanks I’m not interested. If they make it to that point and they’re not interested, they’ll click it. At this point, they land on an FPA. Related to what the surfer is looking for, but it is a different product or the page is themed different. They maybe interested and click through, or they may not. At the bottom there’s a no thanks link and they’ll click it if they’re not interested. Eventually they make it to the “real content pages”, if it be blogs or a hub full of links to your articles. I like the hub because it is all html and easy to back up, plus I can advertise more. They could click on a link to a specific article I wrote, but before they can see it, I can send them through an additional FPA. — The great thing about this is that if you make all the pages involved search engine optimized, Google will find them and index them. You may not see any traffic for months, but as your site gets older and more trusted it can really pay off. September 5 2008
If you enjoyed this post, make sure you subscribe to my RSS feed!
|
Affiliate Marketing Xpert was created for people that want to live the Four Hour Workweek lifestyle.
Categories
|
|
|
|