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Newbie Project: The Art of Filtering
Filtering is one of the most overlooked ways of making better sale conversions out of your traffic and it isn’t anything hard. It’s just a simple way of traffic flow.
What is filtering? The idea of filtering is to get each person that comes to your site, to the exact sponsor they need to goto. It’s best illustrated in an example, so I’ll pick a niche. How about child care? Let’s say you write an article and it comes back to your sales page on child care. It’s just a broad sponsor you’re advertising on that page and that’s really all you plan to do. The art of filtering would be adding at the bottom of the page “Continue here” or “Click here for my *title of filter page*”. The idea is if the person isn’t interested with your landing page, they’re probably not interested in the product. It would only seem stupid to let them go to it because they have a lack of links to choose. You want them to goto the sponsor they want, and if they click on the link at the bottom of the page, they obviously don’t want that one. This filter page you’re going to make is going to filter traffic off to sub-niche affiliates for child care. You’re not going to tell them what sponsor to goto, they’re going to filter themselves and pick it on their own. You know they’re interested in child care, but they are probably looking for something more specific. On this page, they will have some selection of sub-niche options to filter them. Here would be a list:
Proper eating for children The point is that you have to give them options. That’s all they want. If you give them a chance to click to the sponsor, they’ll do it. That is all a filter page is. Obviously the more creative, the better. Project Your goal is to make a filter page. This isn’t tough. It’s really easy, but I have some rules. You can not set it up on Wordpress or any other platform. You’re going to do it in raw html. If you don’t know html, than learn it. No Dreamweaver or any other program like that. I want fast loading pages here. You can be creative and make a poll that leads them to a sponsor or you can keep it basic and do a “money bar”. A money bar is just a table that is like 3×3 and you just put a sub-niche in each. Obviously I hope you don’t be lazy, but there is a lot of ways of doing this and the more creative, the more it will work. I encourage you to do your own thing and show it off here. I’m going to probably make 1 or 2 this weekend to demonstrate just how creative you can get with it. Examples (Added Later) Poll Example - Check this one out. You’ll need a bold title because that makes them want to participate, but you’ll notice the question. I’m asking what they need work on and they’re going to tell me. Each selected answer, goes to it’s own result page, showing the selected answer as the most popular. At the bottom of the page, I have them click for more information and they goto an affiliate link. Simple as pie. Filtering is not hard. Affluence Filter - This one is a little different and you’ll notice it is shaped like a ladder. The idea is that people have different incomes and that will inevitable decide what sponsor is more appropriate. You don’t send someone to a $400 product if they work at Walmart. If someone is looking to buy, send them to a sponsor they can afford. Here you have them ranked and they can filter themselves automatically. This was is a little less misleading than the former. The former blind linked to a targeted sponsor, where as this is to show people how much a good quality product will cost in your niche. There are a million different things you can do, so keep that in mind. I hope someone posts a very interesting filter. July 11 2008
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