Does Marketing Hype Increase Views & CTR?

That’s right, another experiment (or case study). This one has to do with using hype in your article titles and resource boxes. Obviously, I’ve tried to make informative titles that would get people to click, but I haven’t actually used any of those marketing hype words really trying to sell it. Also, my resource box has a call to action, but I’ve never really used the marketing hype words for a call to action.

Some of these words for titles include…

  • Astonishing
  • Remarkable
  • Amazing
  • Like Magic
  • Incredible
  • Free Bonus
  • Act Now
  • Don’t Wait
  • Fantastic
  • All New
  • Proven
  • The Truth
  • Enormous
  • Astounding

I think you get the picture. For a week or two I’m going to try to make hyped up article titles to see if my views increase. I’m also going to use hyped up call to actions in my resource box to see if people are clicking more.

I encourage everyone to try this out, so it’ll be a decent case study. It’s nice to see what happens and hear the results of people.

August 19 2008

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